Adverts

CLEAR BRAND IDENTITY  

This is clear brand identity because the Industry is a mainstream company who have a wide range of audiences who look up to their shoes and consume them and this industry is famously well know in many countries E.G : UK , USA . The imperative ; This shoe works if you do " reminds you of the brand this shoe is related to . The background has a heavy use of white to give out connotations of the brand colour as the Nike tick on the shoe is white ,



 The advert uses the imperative "spot the difference " to make the viewer think outside the box . The background has a heavy use of white to create a image of the car as the  colour back is recognised when you  look at this car . The idea of a another door makes the reader recognise the difference and comparison between the 2 cars .

AN EMOTIONAL CONNECTION


The produce uses the word "donate " to evoke the idea of innocent deaths . This is shown by the sentence " A child dies every 3 seconds " . The denotation of the tap shows how dirty the water is ,  innocent poor people are drinking as the tap is rusty and would not want to be touched . The heavy use of white in the background gives you a strong memory of the brand and this may lead to you donating to other people who are less fortunate then you .

AN EMOTIONAL CONNECTION 


The advert uses many denotations such as the light to create the image of Christmas . This show by all the light on the truck and also on the London Bridge . The setting was taken at night where the lights will be more bright for the audiences to see and hopefully through this they will consume into the product . The heavy use of black on the background is a connotation that the product "COCA COLA " brightens up at dark and this creates a emotional connection to the audience . 





The advert uses the setting of Brazil to glamorize the product into the advert . The denotation of this is that the Coca Cola can will have some relations to the  world cup . They use Brazil as its a very hot country and the world cup is played in the summer . What the company tries to convey is that the audience should consume in the product to get away from the humid heat . The colour scheme of green and yellow allows you to have a strong memory of the Brazilian flag . The heavy use of red on the background gives a clear brand identity of the product , " Coca Cola " .