1.The connotations of this is that the Oreo gives a sense of relaxation and that you can use your Oreo to lighten up your lunch in places such as e.g , School . This is important because the producer used to convince the consumers to buy this for their kids and add this to their lunch because of its crunchy taste that kids like .
Conventions : Slogan , logo , background , colour scheme , pictures .
2.The slogan uses the imperative "Cheer your lunch up" to give the viewer that when you consume in our product and when you eat it , you will have a sense of relaxation and happiness when you eat because of its dispensable taste .
The background features a heavy use of white . It is a really original and eye catching with connotations of vanilla which the company uses in their biscuits . This makes the consumer recognise the brand colour and makes them think they love the product or may give it to someone younger then them .
The logo is bright and stands out in the packet as its at the centre which is the position that consumers tend to look at first .
The colour scheme is blue and white -recognisable from the packets of Oreo , creating a brand identity .
The pictures of the product (Oreo) to remind us the type of product it is . The image also reinforces the word "happiness" as the lunch is made to look happy because of the Oreo .
3. The unique selling point of this is that the producer decided to use the lunch box to make a sense of happiness and mainly it is evoking the idea of the lunch box being the kid when he eats the product . The producer mainly targets children of the age of (5-12) as Oreo may be put into lunchboxes of kids going to school as it may give them a happy lunch which the industry tries to convince . The advert presents the Oreo as a visualisation of a companion which children use in the lunch boxes .
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