Artic monkeys .

1. Many audiences watch it through live television or on YouTube .

2. Allows them to create a wider range of audiences and this gives band clear star power and significant status .

3. Didn't spread fast enough . Didn't allow band such as Artic monkeys to grow financially or globally .

4. Audience have significant power due to features such as e.g the polls , comments , live performances .

5. They used P2P endorsement to promote brand .

INDUSTRY

1.They knew each other in High School and were very good friends . They were self established and werent employed by a record company .

2. Social media started to pop up more in society .

3. One direction music videos were based on Nostalgia compared to Arctic monkeys where it was a live performance .

4. It opens with the singer adding music at the start of the music video . The audience pleasures is that it provides a sense of diversion .

5. They have a been a positive thing . This is because social media allowed their star power to expand globally and nationally .


AUDIENCE

1. The demographics are 20-30 , white middle class , male gender .

2. Audience pleasures would include diversion .

3. Over the shoulder shot , close up shot , medium shot .

4. Nostalgia means happy memories which a devoted loyal fan base would recognise due to olden times .