2. Women in the 1950s were classed as less superior then man as usually woman did not have physical power to do other jobs as men , therefore women in these days were more "domesticated" and usually were housewives . This lead to many riots and protests E.G suffragettes movement where women protested to gain equal rights as men and one of those rights were to vote in the elections .
3. The typography makes the imperative "Omo makes whites " stand out more and its in the centre of the image and this is the position where consumers tend to look at in a advert . It reinforces the brand identity using the colour scheme behind it as that is the colour the brand tries to portray .
4. The costume is used to suggest how domesticated females are in Edwardian England . This is shown by the rolled up sleeves which suggest how hard she was working when doing the laundry .
Make up is used on the woman's face to make her facial expression stand out in the advert so other costumers can consume in it because in those times people needed to witness the advert in order to buy it as their was no specific website to go on .
5. The picture is added to reinforce the brand identity and also it makes the logo sit up in the consumers mind and therefore it will promote the product .
6. The heavy use of white connotates what the colour will turn out to be when it is in use .
7. The anchorage text uses persuasive texts to encourage consumers to invest in this product . The imperative , "Whiteness wont do it alone " The connotations of the noun "whiteness " may denotate how perfect this company tries to be in their surprising adverts .
8. Women in this advert are represented as domesticated individuals who don't have the authority and superiority to do the same jobs as females as they are seen as 2nd class citizens who have half the rights as males . We can see the rolled up sleeve which suggest how passionate they are toward their domesticated lives .
9. The preferred reading for this advert is that they are domesticated citizens who have the authority to stay in the house and do all the housework .
10 . The oppositional reading for this advert is that females are mistreated citizens and they do not have the right to only e domesticated due to their gender . They should be treated with love and with the upmost respect as they should have equal rights just like men .
EXTENSION TASK GRADE 8/9
Representation of women has not changed a lot as people in society still have feminist intentions towards females but are not expressing it towards people in society . Adverts has hidden the literal meaning of adverts as they could seem feminist towards the public and this may ruin reputations of other industries around the globe . This is important because even though now men and women have equal rights , it is still not seen as a normal thing in society as they are still represented weak and less powerful as men who don't have the authority and superiority to do same physical jobs as men .
4. The costume is used to suggest how domesticated females are in Edwardian England . This is shown by the rolled up sleeves which suggest how hard she was working when doing the laundry .
Make up is used on the woman's face to make her facial expression stand out in the advert so other costumers can consume in it because in those times people needed to witness the advert in order to buy it as their was no specific website to go on .
5. The picture is added to reinforce the brand identity and also it makes the logo sit up in the consumers mind and therefore it will promote the product .
6. The heavy use of white connotates what the colour will turn out to be when it is in use .
7. The anchorage text uses persuasive texts to encourage consumers to invest in this product . The imperative , "Whiteness wont do it alone " The connotations of the noun "whiteness " may denotate how perfect this company tries to be in their surprising adverts .
8. Women in this advert are represented as domesticated individuals who don't have the authority and superiority to do the same jobs as females as they are seen as 2nd class citizens who have half the rights as males . We can see the rolled up sleeve which suggest how passionate they are toward their domesticated lives .
9. The preferred reading for this advert is that they are domesticated citizens who have the authority to stay in the house and do all the housework .
10 . The oppositional reading for this advert is that females are mistreated citizens and they do not have the right to only e domesticated due to their gender . They should be treated with love and with the upmost respect as they should have equal rights just like men .
EXTENSION TASK GRADE 8/9
Representation of women has not changed a lot as people in society still have feminist intentions towards females but are not expressing it towards people in society . Adverts has hidden the literal meaning of adverts as they could seem feminist towards the public and this may ruin reputations of other industries around the globe . This is important because even though now men and women have equal rights , it is still not seen as a normal thing in society as they are still represented weak and less powerful as men who don't have the authority and superiority to do same physical jobs as men .
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