Adverts

CLEAR BRAND IDENTITY  

This is clear brand identity because the Industry is a mainstream company who have a wide range of audiences who look up to their shoes and consume them and this industry is famously well know in many countries E.G : UK , USA . The imperative ; This shoe works if you do " reminds you of the brand this shoe is related to . The background has a heavy use of white to give out connotations of the brand colour as the Nike tick on the shoe is white ,



 The advert uses the imperative "spot the difference " to make the viewer think outside the box . The background has a heavy use of white to create a image of the car as the  colour back is recognised when you  look at this car . The idea of a another door makes the reader recognise the difference and comparison between the 2 cars .

AN EMOTIONAL CONNECTION


The produce uses the word "donate " to evoke the idea of innocent deaths . This is shown by the sentence " A child dies every 3 seconds " . The denotation of the tap shows how dirty the water is ,  innocent poor people are drinking as the tap is rusty and would not want to be touched . The heavy use of white in the background gives you a strong memory of the brand and this may lead to you donating to other people who are less fortunate then you .

AN EMOTIONAL CONNECTION 


The advert uses many denotations such as the light to create the image of Christmas . This show by all the light on the truck and also on the London Bridge . The setting was taken at night where the lights will be more bright for the audiences to see and hopefully through this they will consume into the product . The heavy use of black on the background is a connotation that the product "COCA COLA " brightens up at dark and this creates a emotional connection to the audience . 





The advert uses the setting of Brazil to glamorize the product into the advert . The denotation of this is that the Coca Cola can will have some relations to the  world cup . They use Brazil as its a very hot country and the world cup is played in the summer . What the company tries to convey is that the audience should consume in the product to get away from the humid heat . The colour scheme of green and yellow allows you to have a strong memory of the Brazilian flag . The heavy use of red on the background gives a clear brand identity of the product , " Coca Cola " .

Advertising Convections

1.The connotations of this is that the Oreo gives a sense of relaxation and that you can use your Oreo to lighten up your lunch in places such as e.g , School  . This is important because the producer used to convince the consumers to buy this for their kids and add this to their lunch because of its crunchy taste that kids like .

Conventions : Slogan , logo , background , colour  scheme , pictures .

2.The slogan uses the imperative "Cheer your lunch up" to give the viewer that when you consume in our product and when you eat it , you will have a sense of relaxation and happiness when you eat because of its dispensable taste .

The background features a heavy use of white . It is a really original and eye catching with connotations of vanilla which the company uses in their biscuits . This makes the consumer recognise the brand colour and makes them think they love the product or may give it to someone younger then them .

The logo is bright and stands out in the packet as its at the centre which is the position that consumers tend to look at first .

The colour scheme is blue and white -recognisable from the packets of Oreo , creating a brand identity . 

The pictures of the product (Oreo) to remind us the type of product it is . The image also reinforces the word "happiness" as the lunch is made to look happy because of the Oreo .

3. The unique selling point of this is that the producer decided to use the lunch box to make a sense of happiness and mainly it is evoking the idea of the lunch box being the kid when he eats the product . The producer mainly targets children of the age of (5-12) as Oreo may be put into lunchboxes of kids going to school as it may give them a happy lunch which the industry tries to convince . The advert presents the Oreo as a visualisation of a companion which children use in the lunch boxes .

Reveal CSP

GENERAL

1. The readers of reveal are mainly mainstream audiences who are following celebrities in magazines and they tend to be teenagers but reading on a newspaper magazine may be old fashioned as people tend to read on the internet so this may also appeal to other more mature and older audiences who have a style of old fashion .

2. The editor uses celebrities and quotes from them to reveal this magazine to the audience and to create and attract interest from audiences . This is shown by them using different types of celebrities - judges on Britians got talent which is a reality tv show programme shown in the UK . They also use real life issues going on today in society - Overweight issues and usually diet resolutions .

3. The difference between Tattler and Reveal is that Tattler tends to focus on rich/wealthy people who earn higher earnings then everyone else . This is mainly shown by the price they sell the magazine - (£20-£40) . Reveal mainly focuses on normal middle class and lower people who have the ability to buy this affordable product and it mainly attracts attention from audiences who are interested in the "Mainstream Life" .

4. The issues that Reveal provides information on in the magazine is : affairs , relationships , weight issues . 

MEDIA LANGUAGE 

1.  There are 9 Magazine covers listed on this magazine , there are 3 missing ones which are : Sell line , Punch line .

2.The font choice is San serif because of the big , stylish writing used in the magazine and this may attract readers for the magazine .

3. The cover line appeals to the audience because of the modern handwriting used at the front of the magazine and the cover is mainly the first thing they see because of the big handwriting .

4.  The connotations of the colour scheme suggest that this will mainly provide information about female categories which only females would like to read in this magazine but also other magazines around the world .

5. The images are attracting interests from readers and this is shown by shots of celebrities who are busy on their everyday lives . This is important because the celebrities don't actually look at he camera . The magazine does this to be more influential on their context and on the information they provide to their audiences .

REPRESENTATION 

1. The different groups that are represented are celebrities and well known actors from reality Tv shows and also music artists . They are featured in this magazine because the magazine may attract attention through using the fame of celebrities and they can gain fame from that .

2. All celebrities are important and they have to be monitored and one of the ways are by the media or the old fashioned way - Magazine 

 3.One of the sterio types are that celebrities don't have normal lives and are all busy gainig money for their bank account . Reveal is changing the way people are thinking of celebrities and that not all celebrities live a crazy/posh life .

4.. That not all celebrities are the same and that everyone has a different personality even if you are a celebrity and it shows that everyone is diverse and society will always be like that and will never change .

5.  The audiences may agree with the representation because some may think because of their wealth they might have a change of routine on what they do in accordance to the difference between normal people and normal people are not the same as wealthy people on the style of living .

Some audiences may disagree with this because even if their rich people , lives will never change because family life will always occur one way or another and money will not cover up for that  .

SOCIAL AND CULTURAL CONTEXT 

1. Family life and also relationship issues  .

2.  That they are posh but also make mistakes in life which can affect their future such as Ariana Grande saying -"I feel guilty " This emphasises that celebrities have doubts on the decisions they make in life whether wealthy or poor .

3.

Tattler Case Study

1. Tatler mainly targets upper class citizens who have wealth and land , e.g - Lawyer , Pilot , Business manager . They tend to focus on the Royal Family but throughout the years they have tried become more "edgy" and modern in order to seek attention from younger audiences e.g - Teenagers (16-18) . These magazines were in different versions , Russian , Hong Kong , Indonesia .
2.The producer/editor says in the context that this fitted in for the wealth citizens who can spend money at any time . This is important for the audience to know so they which demographics does this magazines fit into . The producer uses the imperative "Accurate Rifle shot to the very richest readers in the country". The connotation of this context shows that this is a very expensive magazine who looks into people's employment status - Upper Class citizens who do not rely on the state for income .
3. average age - 41
    gender-female
    Average Household Income : £261,572
    London/Se - 70%
4. Tattler readers are more influenced when they read the magazines and they see and if it comes to their liking they will buy it . I know this because in Tattler one of the readers said "I often buy fashion products after seeing things advertised in magazines .This gives us the connotation that they don't buy the fashion product straight away and that they actually look at the product to see if it's at their liking .
5. There are many contrasting editions : Travel Guide , Weddings Guide , Beauty and cosmetic surgery guide , spa guide , watches and jewellery guide , schools guide (inc.tatler).  This shows that they are interested in the following demographics : Age (21-39) . 

MEDIA LANGUAGE
1. The conventions I can see is : Title of  publication , Slogan , Central Image , Flash +cover line ,
Free offer , slogan , Direct address and asking questions . 

2. The font choice in the title is San serif , This shows that this is a classy magazine who target a very specific demographics . 

3. This font choice connotates that this a classy and upper class magazine who focus on employment  status , this is the demographics that they tend to focus on . This is because this is a very expensive magazines ( tends to be around £20 or more ) who only attracts the wealthy  people who have a lot of money to spend . ( GDP - £100,000 a year ) . 

4.  This cover line tends to appeal to the tatler audience because they to stand out on the way the title was written and it has been written in a much more modern way  which tattler audiences tend to look out and more modern and expensive things attract them .

5. That this is a more female magazine because the colour pink suggests that this is a more female magazine and this may link to fashion and also more female entertainments .

6. The central image is designed to increase interest for the reader because of there amazing , posh , expensive products . The overuse of the makeup the character has done tried to imply that she was trying to gain attention to people who are interested in makeup (Women , Teenager)

REPRESENTATION 

1. The different groups presented on the magazine cover are wealthy  , popular people who have an expensive taste in magazines but also fashion/clothing . E.G , Designer Clothes , Rolex .

2. The slogan/cover line shows that rich people have a extreme expensive tastes in products and it shows how posh they are to a day to day basis .

3.There is a really stereotypical image which links to the cover line of this magazine. The magazine may usually portray a wealthy, entertaining female who has expensive measures on fashion and looks . They tend to make the woman seem good looking due to the overuse of makeup on her face which implies the image they are trying to show to the audiences in this expensive magazine .

4. For example one of the miss-representations of this magazine is that not all woman can contain the latest brands of clothing and makeup which shows that the magazine picks out demographics in a really detailed way and in this case , it's to wealthy , stylish , posh people .

5.The preferred reading for this magazine is that all rich females tend to look like this . This is because why wouldn't any female spend the money on these expensive , overrated products if they have the financial capability to do so . This tends to show that all wealthy females look like this unless they do not have financial power to afford these expensive products .

SOCIAL AND CULTURAL CONTEXT

1. The aspects that are not featured are 'food' related topics eg - diets . This tends to be a problem in Britain that Tatler have not covered in their magazine as they tend to raise more awareness from their audiences through fashion .

2. The special editions tend to show what citizens in the UK tend to do in their spare time such as exploring , having the latest trends if they are affordable so middle class citizens can consume these glamorous products .

3.  Demographic groups that  may seem  offended are Wealthy people because one of the negotiated reading points is that not all posh females tend to want to look this way even though they have the financial power to do so and it shows that some rich people want to be themselves instead of being manipulated by these expensive products .

4. One of the issues are is that they usually tend to release less trending products such as makeup . Even though people are interested in that ,  other products may come on top such as electronics as they can be used all the time , either in your house or outside but makeup is only worn to improve your facial looks which usually happens when u go out but in electronics there are more mainstream companies than in magazines as tattler may be one of them but unfortunately it's really expensive (estimated £20) so less people consume in these products .