Wednesday, 7 February 2018

Tattler Case Study

1. Tatler mainly targets upper class citizens who have wealth and land , e.g - Lawyer , Pilot , Business manager . They tend to focus on the Royal Family but throughout the years they have tried become more "edgy" and modern in order to seek attention from younger audiences e.g - Teenagers (16-18) . These magazines were in different versions , Russian , Hong Kong , Indonesia .
2.The producer/editor says in the context that this fitted in for the wealth citizens who can spend money at any time . This is important for the audience to know so they which demographics does this magazines fit into . The producer uses the imperative "Accurate Rifle shot to the very richest readers in the country". The connotation of this context shows that this is a very expensive magazine who looks into people's employment status - Upper Class citizens who do not rely on the state for income .
3. average age - 41
    gender-female
    Average Household Income : £261,572
    London/Se - 70%
4. Tattler readers are more influenced when they read the magazines and they see and if it comes to their liking they will buy it . I know this because in Tattler one of the readers said "I often buy fashion products after seeing things advertised in magazines .This gives us the connotation that they don't buy the fashion product straight away and that they actually look at the product to see if it's at their liking .
5. There are many contrasting editions : Travel Guide , Weddings Guide , Beauty and cosmetic surgery guide , spa guide , watches and jewellery guide , schools guide (inc.tatler).  This shows that they are interested in the following demographics : Age (21-39) . 


MEDIA LANGUAGE
1. The conventions I can see is : Title of  publication , Slogan , Central Image , Flash +cover line ,
Free offer , slogan , Direct address and asking questions . 

2. The font choice in the title is San serif , This shows that this is a classy magazine who target a very specific demographics . 

3. This font choice connotates that this a classy and upper class magazine who focus on employment  status , this is the demographics that they tend to focus on . This is because this is a very expensive magazines ( tends to be around £20 or more ) who only attracts the wealthy  people who have a lot of money to spend . ( GDP - £100,000 a year ) . 

4.  This cover line tends to appeal to the tatler audience because they to stand out on the way the title was written and it has been written in a much more modern way  which tattler audiences tend to look out and more modern and expensive things attract them .

5. That this is a more female magazine because the colour pink suggests that this is a more female magazine and this may link to fashion and also more female entertainments .

6. The central image is designed to increase interest for the reader because of there amazing , posh , expensive products . The overuse of the makeup the character has done tried to imply that she was trying to gain attention to people who are interested in makeup (Women , Teenager)

REPRESENTATION 

1. The different groups presented on the magazine cover are wealthy  , popular people who have an expensive taste in magazines but also fashion/clothing . E.G , Designer Clothes , Rolex .


2. The slogan/cover line shows that rich people have a extreme expensive tastes in products and it shows how posh they are to a day to day basis .

3.There is a really stereotypical image which links to the cover line of this magazine. The magazine may usually portray a wealthy, entertaining female who has expensive measures on fashion and looks . They tend to make the woman seem good looking due to the overuse of makeup on her face which implies the image they are trying to show to the audiences in this expensive magazine .

4. For example one of the miss-representations of this magazine is that not all woman can contain the latest brands of clothing and makeup which shows that the magazine picks out demographics in a really detailed way and in this case , it's to wealthy , stylish , posh people .

5.The preferred reading for this magazine is that all rich females tend to look like this . This is because why wouldn't any female spend the money on these expensive , overrated products if they have the financial capability to do so . This tends to show that all wealthy females look like this unless they do not have financial power to afford these expensive products .

SOCIAL AND CULTURAL CONTEXT

1. The aspects that are not featured are 'food' related topics eg - diets . This tends to be a problem in Britain that Tatler have not covered in their magazine as they tend to raise more awareness from their audiences through fashion .

2. The special editions tend to show what citizens in the UK tend to do in their spare time such as exploring , having the latest trends if they are affordable so middle class citizens can consume these glamorous products .

3.  Demographic groups that  may seem  offended are Wealthy people because one of the negotiated reading points is that not all posh females tend to want to look this way even though they have the financial power to do so and it shows that some rich people want to be themselves instead of being manipulated by these expensive products .

4. One of the issues are is that they usually tend to release less trending products such as makeup . Even though people are interested in that ,  other products may come on top such as electronics as they can be used all the time , either in your house or outside but makeup is only worn to improve your facial looks which usually happens when u go out but in electronics there are more mainstream companies than in magazines as tattler may be one of them but unfortunately it's really expensive (estimated £20) so less people consume in these products .




    

 


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