like a girl campaign

1. In this advert there are a range of conventions such as different camera angles e.g : Close up .
    Another convention is the imperative being used : "Rewrite the rules" .  This imperative connotates that these intentions being used by males are wrong and that they have been misread. This is important as many males have the wrong intentions towards female's capability.  The sound also creates a emotional connection to its audience .

2. The advert uses direct address ; "What does it mean to do something like a girl ?". This quote connotates that they should reflect on their prejudice as people under estimate a lot of females and therefore they should reflect and think again on their actions .

3.Girls : 12
   Boys : 2
    The significant difference between genders shows that this is mainly a more message to females because the saying " Run like a girl" suggests that girls should not be ashamed of who they are as they have same capability as males and power can not be shown by genders .

4.  To show the divine between males and females and they want to show its completely the same and therefore the diverse off different age groups shows that there is no divine between males and females , young or old .

5. It creates a emotional connection towards the audience and therefore it is trying to encourage males to not have ridiculous intentions towards females as that it was going on in our society and it makes the audience feel the powerful words the producers and actors are saying in the advert .

6.  I can find call to action in the minute 3:08 . The producers uses victims of sexism to relate more to the audience and how they felt with people's intention towards them . This is created as the advertisers want to create a emotional connection to their audience as they want to stop sayings such as "run like a girl "

7.  The representation of women is that they are seen as less superior then man due to physical strength and they are being ejected as domesticated females who brag their time in the house instead of enjoying the outside world with other females . This hesitatingly shows that females tend to have no confidence over themselves due to negative intention brought by other individuals in society .

8. I think the campaign has related well to their audience and they have done this convincingly . One of the features that showed this was the background music . The music tends to make individuals feel sympathetic towards victims of sexism because they would not understand the difficulty of having to put that every single day and therefore this creates a emotional connection towards females and it tends to show that females should have confidence in themselves no matter what . One of the actors in the advert quoted : "It doesn't matter what they say " this suggests that women should be fearless and should follow their normal livelihood and no one can affect that , especially sexist individuals who believe males are more superior then females .

March 2018 Blog feedback and learner response

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·         Lots of spelling mistakes and grammatical errors (full stops, commas and capital letters). You need to proof-read your work carefully and thoroughly. Also not enough detail in some of your answers, make sure you always write in full sentences and give specific examples.

LR

Question 6 - The central image is designed to create a lot of interest . One of those ways are that they use the female with a diverse of clothing to interest other female readers . The colour scheme evokes the idea of  females as females tend to use a lot of pink make up to improve their appearance and to make them stand out, out of the others as the "odd one out " tend to gain the most interest just like what this company "Tatler" tries to portray and to achieve . The advert has a heavy use of bright - yellow to make the clothing that the woman is wearing more colourful and brighter as that is what  upper class females tend to achieve 

OMO advert questions

1. This advert was produced in the 1950s and this was approximately five years after WW2 .

2.  Women in the 1950s were classed as less superior then man as usually woman did not have physical power to do other jobs as men , therefore women in these days were more "domesticated" and usually were housewives . This lead to many riots and protests E.G suffragettes movement where women protested to gain equal rights as men and one of those rights were to vote in the elections .

3.  The typography makes the imperative "Omo makes whites " stand out more and its in the centre of the image and this is the position where consumers tend to look at in a advert . It reinforces the brand identity using the colour scheme behind it as that is the colour the brand tries to portray .

4. The costume is used to suggest how domesticated females are in Edwardian England . This is shown by the rolled up sleeves which suggest how hard she was working when doing the laundry .
Make up is used on the woman's face to make her facial expression stand out in the advert so other costumers can consume in it because in those times people needed to witness the advert in order to buy it as their was no specific website to go on .

5.  The picture is added to reinforce the brand identity and also it makes the logo sit up in the consumers mind and therefore it will promote the product .

6. The heavy use of white connotates what the colour will turn out to be when it is in use .

7. The anchorage text uses persuasive texts to encourage consumers to invest in this product . The imperative , "Whiteness wont do it alone " The connotations of the noun "whiteness " may denotate how perfect this company tries to be in their surprising adverts .

8. Women in this advert are represented as domesticated individuals who don't have the authority and superiority to do the same jobs as females as they are seen as 2nd class citizens who have half the rights as males . We can see the rolled up sleeve which suggest how passionate they are toward their domesticated lives .

9.  The preferred reading for this advert is that they are domesticated citizens who have the authority to stay in the house and do all the housework .

10 . The oppositional reading for this advert is that females are mistreated citizens and they do not have the right to only e domesticated due to their gender . They should be treated with love and with the upmost respect as they should have equal rights just like men .

EXTENSION TASK GRADE 8/9

Representation of women has not changed a lot as people in society still have feminist intentions towards females but are not expressing it towards people in society . Adverts has hidden the literal meaning of adverts as they could seem feminist towards the public and this may ruin reputations of other industries around the globe . This is important because even though now men and women have equal rights , it is still not seen as a normal thing in society as they are still represented weak and less powerful as men who don't have the authority and superiority to do same physical jobs as men .