like a girl campaign

1. In this advert there are a range of conventions such as different camera angles e.g : Close up .
    Another convention is the imperative being used : "Rewrite the rules" .  This imperative connotates that these intentions being used by males are wrong and that they have been misread. This is important as many males have the wrong intentions towards female's capability.  The sound also creates a emotional connection to its audience .

2. The advert uses direct address ; "What does it mean to do something like a girl ?". This quote connotates that they should reflect on their prejudice as people under estimate a lot of females and therefore they should reflect and think again on their actions .

3.Girls : 12
   Boys : 2
    The significant difference between genders shows that this is mainly a more message to females because the saying " Run like a girl" suggests that girls should not be ashamed of who they are as they have same capability as males and power can not be shown by genders .

4.  To show the divine between males and females and they want to show its completely the same and therefore the diverse off different age groups shows that there is no divine between males and females , young or old .

5. It creates a emotional connection towards the audience and therefore it is trying to encourage males to not have ridiculous intentions towards females as that it was going on in our society and it makes the audience feel the powerful words the producers and actors are saying in the advert .

6.  I can find call to action in the minute 3:08 . The producers uses victims of sexism to relate more to the audience and how they felt with people's intention towards them . This is created as the advertisers want to create a emotional connection to their audience as they want to stop sayings such as "run like a girl "

7.  The representation of women is that they are seen as less superior then man due to physical strength and they are being ejected as domesticated females who brag their time in the house instead of enjoying the outside world with other females . This hesitatingly shows that females tend to have no confidence over themselves due to negative intention brought by other individuals in society .

8. I think the campaign has related well to their audience and they have done this convincingly . One of the features that showed this was the background music . The music tends to make individuals feel sympathetic towards victims of sexism because they would not understand the difficulty of having to put that every single day and therefore this creates a emotional connection towards females and it tends to show that females should have confidence in themselves no matter what . One of the actors in the advert quoted : "It doesn't matter what they say " this suggests that women should be fearless and should follow their normal livelihood and no one can affect that , especially sexist individuals who believe males are more superior then females .