Movie Marketing Research 2

1. The film I have chosen is Kidulthood

2. I have chosen this film because it talks about a very interesting topic which has been happening around London . This film talks about troubled teens who struggle In life due to their lack of intelligence and also the things they are involved in

INSTUTIONAL BACKGROUND

1. The production company behind this is Stealth Films , Cipher Films .

2.The Distributor for my chosen film is Han Way Films .

NO BRAND LOYALTY

1.The genre to this film is Crime .

2.This genre fits into this film as the teenagers in this film are involved in illegal crimes which the law does not approve .

3.Ben McKay who is also a part time rapper in London followed by many young teenagers throughout the UK.

IT'S ALL A MATTER OF TIMING

1. The release date was 29th April 2016

2.The first trailer appeared on 19th November

3.

IT'S A SOCIAL THING

1.This movie had over 20 000 reviews and it had a average rating of 6.8

2." For all the filth and fury, Kidulthood is ultimately a moral film - perhaps a bit too moral"

"Despite being rather graphic and unflinching in its subject matter, there is a genuine humanity toward its characters."

"The fact is, while Kidulthood tries to be raw and gritty, it's really just a mish-mash of events that's missing characters"

RISKY BUSSINESS

1. The original budget is £600 000

2.The opening week it has made £100 000

3. The movie has lost most of its money as they have not made a profit at all .

4. No

STARS IN THEIR EYES

1. The director has been in previous movies such Jump Boy and Queer As Folk 2 these films have not been considered a success due to the lack of profit .

2.Amel Ameen is the main star in the film due to the huge role he played in the film .

3.He was also been involved in the following films : The Maze Runner and sense 8 .
The genre for these movies are drama .

4.