Zoella

1. Zoella is mainly known for her make up tutorials and she also known for her blogs and videos she uploads on Youtube where she has 12 million subscribers from all around the world .

2. Convergence is when 2 media products merge together in one e.g promoting products and this mainly used for financial reasons .

3. Most her videos are about make up illustrating her tutorials to her viewers/subscribers about how to become artificially pretty and many follow her tutorials as she was named top 40 sexiest woman .

4 Most of her videos and her camera tends to be mostly on  a close up on her face as her videos are all about make up and also personal issues e.g Puberty , High School experiences , Bullying .

5. She applies Blumbler and Kat'z theory and she uses convergence in her videos by promoting products in her videos where she can demand up to a £20,000 for each promotion .


INDUSTRIES

1.She makes money through her videos where she roughly earns around £0.0001 per view and she makes money through promotions where she can demand £20.000 and she also  did involve in the sales of the company SUPER DRUG where they made a high amount of £2 million in sales .

2.They watch her vlogs to be part of her everyday life and also therefore by being part of her life they can also be part of her brand .

3.I Think she enforces the stereotype as she goes on a imagenery quest connoting her femeninity and also braveness as she defeats monsters and is also skilfull on combat when fighting the monsters .

4.The preffered reading is that she encourages female audiences to put make up on as she enforces the stereotype of women typically wanting to be artificially pretty .  The Oppositional reading may be that she encourages audiences to be like her rather than themselves meaning she is not a good influence fo her audience .


5. She is a bad influence to her audience as she is making her female audience uncomfortable as they are not putting make up on like her .


AUDIENCE.

1. She places a lot of make up on her videos as she enforces the stereotype and is also a digital influencer towards her audience.

2. Many mainstream companies because she gains a lot of views which then her audience may be interested in .

3. Allows them to build up their reputation and also allows them to collaborate more with their audience .

4. There is a lot of make up being used in her videos as she wants to connote the idea of her audience being artificially pretty through make up.

Representation

1. I don't think she is a great role model because she my showing her make up tutorials to others it makes other females feel uncomfortable because she wants her audience to dress and look like her by illustrating her tutorials showing that she is then not a positive influencer towards her audience .

2. Being someone who wants to be pretty artificially as this then enforces the stereotype of females caring about their looks .

3. She is more of a tv star as she appears to pop up on a lot of mainstream tv and companies therefore showing her fame towards her audiences .