Wednesday, 2 May 2018

1. Audrey Hepburn was a famous Holy wood star . She was a famous fashion icon and model. She died at the age of 63 .

2. The advertising agency used a version of Hepburn from 1953 , which was the year her film got hit and it was named Roman Holiday and the advertisers use the function of nostalgia by the setting of the advert as her film was filmed at Rome and the galaxy advert is using nostalgia as the setting of her best film to relate more to the audience and link back to the brand identity and use a sense of inter textuality and a furthermore the use of the narrative story at her best film .

3.One of the connotations of Audrey Hepburn is that she is more dominant and it subverts the stereotype of men being more dominant and superior towards the woman as the bus driver is the donor and the man is the hero and the woman is the heroine according to the props theory characters.

4. It provides the audience with a sight of slower pace of life and simpler things which is being shown in the establishing shot when the man and the woman get into the car and drive around the coast of Italy .

5. Inter texuality is when a media text is in reference with another media texts or products and uses a combination of both texts in one product or text .

6. The use the setting of Audrey Hepburn's hit movie to relate more to the audience as the setting of the advert is in Rome . Inter texuality is being used in reference with the setting between the movie Roman Holiday and the galaxy advert .

7. The prop characters are the donor (bus driver) , the heroine (Audrey Hepburn) , the hero (the guy that offered her a seat in the car).

8. The advert connotes the Todorov Theory , women is on the bus (equilibrium) , the apples fall down which then disrupts and delays her journey (disequilibrium) , the guy in the luxury car offers her a seat which then allows her to carry on her journey peacefully .

9 The representation I can find is when the stereotypes are being subverted when the women is at he back of the car relaxing while the man is driving for her . This shows how dominant females are in advert .

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