Newspapers have changed a lot throughout the years as its getting more and more powerful due to the information it injects on people's mind in relation to passive information and also in relation to the Hypodermic Needle Theory . One of the advantages for Newspapers are they allow the consumer to have a greater increase of awareness and consciousness as the consumer will understand on what's going around them . This is important for a certain type of Target Audience who are in a psychographics area who are interested in reading newspapers and mainly entertained from it . One of the disadvantages of Newspapers are that they cannot always provide the right information as some may call it ' Fake News ' . This is important because this may lead to the Target audience to not want to read the Newspaper as it's not provided with true and right information. This also shows that it will have a decrease of consumers buying the product and reading it as they might describe it as non -useful.
The second change I would want to talk about is Filming / TV Industry . This is a really powerful media feature that has increased a lot of popularity due to the number of viewers that it has and the money it's getting from the consumer . One of advantages are that it allows you to catch up with films or videos that you have missed due to the consumer's time . This is really important because some Industries might not be ' Live ' industries eg: BBC IPLAYER , Netflix , Now TV .This allows the consumer to understand that it's not a problem if they missed a certain episode or video as they can catch up through those following Industries . One of the disadvantages are that for some Industries is not straight forward as you have to pay for these features in order to catch up for your video . This is important because some Industries out there are free eg : BBC IPLAYER . this is important because consumers dislike the idea of paying to watch something so in conclusion of that they might turn their attention away from the non - free Industries eg : Netflix , Now TV . This shows that it might have a decrease of the number of viewers as they preferably do not want to pay for it .
The third change I would like to discuss today about is Music Industry . Music Industry is a much more easier way of showing your ability and be self-publicised . One of the advantages for the Music Industry is that gains a lot of popularity for the Audience . This is because due to the hits and the quality of Music it allows you to gain a lot different ranges of audience as you will be stormed in with hits as you have self-publicised yourself to the public eg: Justin Bieber , Stormzy , Big Shaq . This shows that popurality can be gained not due to the potential of your ability . One of the disadvantages are that it conceives a lack of effort and courage as due to the industry eg : YouTube gives you no help on how this type of content should be published . This allows you to have a plan and also be more independent as you have no help from anyone and that to some people might be sophisticated .
I have understood the sides of the argument in each category and in conclusion I agree with the statement . Nowadays due to the technology and power Industries in the Internet have it's clear to say that they have gained an increase in control . This is because there is no control on the Industries on what content they can upload . No attention has been gazed on the control whether it's appropriate or not . This is important because the Industries have been allowed a increase of control and freedom . This shows that it might represent a number of people in a different way eg : Islamophobia . This is in relation to the hypodermic needle theory where it can inject the same of effect on a numerous amount of people . This is what was thought on how dangerous and powerful the Internet can be .


